This is your brain on direct marketing

Posted by Scott Zorn on Jan 13, 2016 9:30:00 AM

Do print ads lead to more purchases? Research says yes.

In a previous post, Create the experience your customers want, we discussed why direct mail remains so effective in a world awash in digital content. Here, we examine scientific evidence that physical mail has greater emotional and psychological appeal than digital media, and what this means for your next marketing campaign.

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Topics: Direct Marketing

Create the experience your customers want

Posted by Brad Douglas on Oct 7, 2015 10:46:14 AM

Marketing — like golf is about incremental progress

I love golf. I enjoy the challenge of the game, and that it requires consistency to score well. I also like how it rewards steady, incremental progress. I’m constantly making minor adjustments to my game hoping to shave a stroke or two off my next round. These tweaks keep things interesting while providing opportunities for improvement. But, not all tweaks bear fruit.

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Topics: Direct Marketing