Is Your Newspaper Direct Mail Program Working? Take The Test.

Posted by Stephen Jensen on Aug 26, 2015 10:56:44 AM

Here's a quiz to determine the health of your current newspaper direct mail program:

  • Do you mail a control package and multiple test variations?
  • Do you test and measure list segments, offers, and package formats with each mailing?
  • Do you track the frequency and type of mailings received by each household in your prospecting database?
  • Do you rotate your packages to former subscribers more than once a year?
  • Are you prepared to change your control if necessary?
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Topics: Newspaper Mail Co-op, Direct Mail, Acquisition