Scott Zorn

Scott has 25 years of direct mail and marketing experience including lead generation, customer acquisition, membership programs, and data modeling and analytic services for a wide range of clients and industries.

Recent Posts

This is your brain on direct marketing

Posted by Scott Zorn on Jan 13, 2016 9:30:00 AM

Do print ads lead to more purchases? Research says yes.

In a previous post, Create the experience your customers want, we discussed why direct mail remains so effective in a world awash in digital content. Here, we examine scientific evidence that physical mail has greater emotional and psychological appeal than digital media, and what this means for your next marketing campaign.

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Topics: Direct Marketing