Mary Badovinac

Mary has more than 30 years of direct mail experience including lead generation, membership programs, and customer acquisition. She has worked with Planned Parenthood affiliates across the U.S. on a wide variety of programs since 1988.

Recent Posts

Retention matters! Here's how to do it well.

Posted by Mary Badovinac on Jul 27, 2016 11:13:37 AM

Turn one-time donations into long-term relationships.

You’ve worked hard to acquire new donors. It cost you time and money to attract them. Now that they’ve donated, how do keep them engaged and donating for the long term?

Follow these tips.

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Topics: Fundraising, Nonprofits

Measuring the success of your donor appeal

Posted by Mary Badovinac on Jun 15, 2016 8:30:00 AM

Measurement boosts ROI and saves money.

You invested time, effort, and money into planning, creating, and producing an appeal. You obsessed over every detail from the creative to the cost to the timing before sending it to a carefully selected list.

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Topics: Fundraising, Nonprofits, Direct Mail

How often should you mail your donors?

Posted by Mary Badovinac on May 18, 2016 9:00:00 AM

Building relationships beats one-time donations

One of the most common questions we get from our nonprofit clients is: How often should we contact our donors? It’s an important question. It’s also more complicated than you might expect, which is why a single answer won’t suffice. Based on our experience with thousands of campaigns, we have developed guidelines that have worked well over the years.

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Topics: Fundraising, Nonprofits, Direct Mail