Brad Douglas

Brad has more than 25 years of leadership experience in agency-side and client-side direct marketing, including deep sales strategy expertise in the financial, insurance, telecom, and resort industries.

Recent Posts

Does Your "Free" Offer Have a Dark Side?

Posted by Brad Douglas on Aug 3, 2016 10:57:05 AM

"Free" is proven to lift controls. But beware of overusing it.

I recently read a blog post by Paul Bobanack titled “How Much is ‘Free’ Worth?” I recommend you give it a read.

His post got me thinking more about how “free” is generally used — and often overused — along with other less effective aspects of its use.  

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Topics: Direct Mail, Acquisition

Create the experience your customers want

Posted by Brad Douglas on Oct 7, 2015 10:46:14 AM

Marketing — like golf is about incremental progress

I love golf. I enjoy the challenge of the game, and that it requires consistency to score well. I also like how it rewards steady, incremental progress. I’m constantly making minor adjustments to my game hoping to shave a stroke or two off my next round. These tweaks keep things interesting while providing opportunities for improvement. But, not all tweaks bear fruit.

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Topics: Direct Marketing