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Pull the right emotional levers to reach formers
Does Your "Free" Offer Have a Dark Side?
Retention matters! Here's how to do it well.
Measuring the success of your donor appeal
How often should you mail your donors?
This is your brain on direct marketing
How to Rotate Offers to Reach Former Subscribers
Tailor your subscription offers to maximize margins
Create the experience your customers want
5 Tips for Creating Emails that Boost Direct Mail
Is Your Newspaper Direct Mail Program Working? Take The Test.
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